DIY Media and Collaboration

Do It Yourself Media
Well as stated by Bruns (2008) in his lecture series DIY media has a, “Long history, which is more popular in economy with lowered costs of entry. It is a pathway to professional work and a strategy for established professionals to lower costs, reach audiences in a different way”.
To gain a greater understanding of the DIY media you can look at similar unit content such as prod-usage, and the effects of participatory culture. For these play massive roles and are intertwined in today’s New Media environment.

An interesting example that was pointed out was the fact that a trailer was made for the Hollywood film Sky Captain which featured the actor Jude Law. I remember watching this trailer and feeling compelled to go to the cinema’s and view the feature film. It really is incredible to think that something so visually appealing was created in ones home. This symbolises a massive change in the power dynamics of the entertainment and also the communication industries. Things that had been previously consigned and dominated by private and mainstream media companies are now able to be performed by everday media consumers.

This links with uni content of participatory culture and online communities quite strongly, as I suggest that there would be expansive peer to peer discussion underway as I write this blog over the merits of an individual DIY media project.

References
Bruns, A. (2008). KCB201 Week 7 DIY Media and collaboration http://blackboard.qut.edu.au/ (accessed May 01, 2008)